Radio One Expands the BOOM Brand To 106.3 FM

Radio One Expands the BOOM Brand To 106.3 FM

Written by KevRoss – November 16, 2015 – Industry News



Radio One Expands the BOOM Brand Yet Again To 106.3 FM
Columbus, OH is the 5th Radio One Market to Launch Throwback Hip-Hop Format

WXMG 106.3 FM went BOOM! Radio One announced the LMA of two stations on last Thursday resulting in the frequency change of Magic to 95.5 FM and the rebirth of JOY, inspiration music on 107.1 FM. Theanswer to what is going to happen on the old Magic wxmg_boom1063frequency was answered at 12:00 p.m. when Boomin System by LL Cool J introduced Columbus, OH to the history-making format of BOOM.

BOOM 106.3 FM is the fifth BOOM station launched by the Urban Music Specialist, Radio One. KROI BOOM 92 FM in Houston, TX launched the Throwback Hip-Hop brand in October 2014, followed by WPHI BOOM 107.9 FM in Philadelphia, PA, KSOC BOOM 94.5 FM in Dallas, TX and finally WPZE BOOM 102.9FM in Atlanta, GA. Radio One is the first to launch a classic Hip-Hop broadcast station in a major FMmarket and the expansion has been steady and methodical.

BOOM 106.3 FM completes the now four-station urban music cluster for Radio One-Columbus joining Power 107.5 FM – Mainstream Urban, Magic 95.5 FM-UAC and JOY 107.1- Inspiration. The market has doubled in size and now represents the best of all urban music genres meeting the audio needs of the Columbus community.

Eddie Harrell, Regional Vice President & General Manager said, “It’s an exciting time for us. We aren’t just growing in size, but depth of music variety and our ability to meet the diverse listening needs of ouraudience. From Inspirational Music and Contemporary R&B/Hip-Hop to Old School R&B and Throwback Hip-Hop, Radio One Columbus has it covered.”


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